Hermes 40
Contents

THEMATIC SECTION
Instructions - Revisited and Reinterpreted

Page
Availability
Peter Kastberg
. .
Preface to the Thematic Section
7
Articles
.. ..
Martin Nielsen:
. .
"Wir laden Sie ein!" - "Jetzt anmelden!"
11 Download
Zur Spannweite von Instruktionen in Werbebriefen
Wolfgang Koch:
. .
Iconicity in instructional texts
27 Download
Christina Henk:
. .
Instruktionen als Teil der Serviceleistung 'Problemlösung' oder:
51 Download
von der Schwierigkeit, Kunden zum Instruieren zu instruieren
Sonia Vandepitte:
. .
Translating instructive texts
69 Download
Carmen Daniela Maier:
. .
Instruction and Argumentation in Kodak's Advertising Practice:
83 Download
A Multilevel Analysis of The Difference
Karen M. Lauridsen:
. .
Language Policy: How do organisations ensure that
101 Download
instructive texts are written in a language that
is understood by their end users?
Other Articles
. .
Sven Tarp:
. .
The Third Leg of Two-legged Lexicography
117 Download
Esther Fraile Vicente:
. .
The lexicographical treatment of idioms in business
133 Download
dictionaries from the point of view of the translator as user
Alan Mishler:
. .
The Discourse of Voicemail
167 Download
J.A.G. Ardila:
. .
Metapragmatic First-Order Politeness in
199 Download
Peninsular Spanish
Zakaria Lemmouh:
. .
A Critical Linguistic analysis of the representation of
217 Download
Muslims in The New York Times
Eva Wiesmann:
. .
Zum Wissen des Rechtsübersetzers und zur
241 Download
Wissensaufbereitung in übersetzerischen Hilfsmitteln
Reviews
. .
Snell-Hornby, Mary:
. .
The Turns of Translation Studies. New Paradigms or,
Shifting Viewpoints?
Benjamins Translation Library Vol. 66., Amsterdam/Philadelphia: John Benjamins, 2006
(Ritva Leppihalme)
265
Publications Received
269